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Creating A/B Tests

Test for Success

Want to know the secret to high-converting Forms? A/B Testing. This powerful tool lets you test small changes against each other to see which converts better. Let's set one up!

Creating a new test

Now that you have a Popup created, it's time to create an A/B Test to see if we can improve it. To create a Test, open your List Builder dashboard, find your Popup, and select Create Test from the Form's dropdown menu:
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This will open up a dialog to choose the Form you want to test. Now click Start Test to get started!

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Adding and modifying Variants for your test

After clicking Start Test you'll be taken back to the Form Editor. The Form you're seeing here isn't the original, but a duplicate of the original called a Variant. We'll be using it to test against the original.

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Now make a change in the Variant, but don't go overboard! The key to a good A/B test is testing small changes against each other. That way you know the difference in conversion rate is because of one identifiable change.

All done? Click Save and Exit to save your Variant. You'll be brought back to the Forms view and you may notice that your new Variant is listed next to the original Form. Click on it if you want to make any changes.

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Now that you've created your Test, head over to the Tests view to see it.

If you want to add a new Variant to your Test, click the Add New Variation button.

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Congrats! You've created your first A/B Test. Next up: Managing A/B Tests

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