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Setting up extra fields in Mailchimp

Extra fields in Sumo

First, make sure you've read our guide on Sumo Fields to see all of the available options.

Now, let's add some extra fields!

Extra fields in List Builder 3

  • Open your List Builder 3 popup in the Design tab
  • Add an input field to your form
  • Select either a Preset Field or a Custom Field
  • IMPORTANT: If you're using a Custom Field remember the name you're using for that field!

Extra fields in List Builder 2 and Scroll Box

  • Open your Popup/Box and click on the Fields tab on the left
  • Click Add Field to add a field. Make sure to remember the variable name if it's a Custom Field!

Extra fields in Welcome Mat

Check out our article on Welcome Mat fields


Extra fields in Mailchimp

  • Log into your Mailchimp account
  • Click on the list you'll be pushing to
  • Click on the Settings dropdown
  • Select List fields and *|MERGE|* tags
    1. Click Add a Field to create a new field
    2. If you're passing Custom Fields (not Built-in) make sure the Merge Tag matches the variable name you chose in your Sumo opt-in form! Built-in Sumo fields must have their Merge Tags named in a certain way:
      Built-in Field Merge Tag Name
      First Name FNAME
      Last Name LNAME
      Company COMPANY
      ZIP Code ZIP
      Website WEBSITE
      Phone Number PHONE
    3. IMPORTANT: Make sure none of the fields you're pushing from Sumo have Required? checked or they may not pass!
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